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Posts tagged ‘word of mouth’

Bathroom Mirror Advertising

Airports are no strangers to advertising. Tons of traditional advertising can be seen inside any given airport. A few years ago, Zappos.com even started advertising in security bins.

Now the bathrooms are going to be taken over. Clear Channel Airports has partnered with Mirrus to create bathroom mirror advertisements. The ads are starting to appear at Chicago’s O’Hare airport, and are already in sports stadiums in Texas, Georgia, Virginia, and North Carolina. Soon the ads will be everywhere. Once finished, the O’Hare airport will have 150 40’’ digital advertising mirror displays that feature HD stills and/or videos.


Current advertisers include Pepsi, Geico, Illy Coffee, Microsoft, Pledge, Zappos.com, Spanx, and Dove Men.

The ads are complete with sensors that track in real time which ads are being seen, how many times they are seen, and for how long. Before a consumer walks up to the mirror, the ad takes up the entire mirror. As the consumer approaches the mirror, the ad minimizes to the upper left hand corner.


While some are complaining about the new mirrors, they have been in Japan since 2006 and no one has been harmed. In fact, since you already have to be a Jedi Master to work a public bathroom, the shrinking mirror ads only make sense. To flush a toilet, just move away from the sensor. As you approach the mirror, the ads shrink. To operate the faucet, soap dispenser, and paper towel dispenser simply wave your hand. Now, if someone finally installs automatic doors we could have a completely touch free experience!


Below is a video of a man testing out the new mirrors in a football stadium.





Regardless of whether people hate the ads or love the ads, they get people talking. They create word-of-mouth, which can be more important than the actual ad itself.

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