There is a Lexicon of Wisdom

Posts tagged ‘Twitter’

Charlie Sheen- Paid to tweet ad for his own intern

A few weeks ago I wrote a post about ad.ly and paid celebrity tweets. As I am sure everyone is aware Charlie Sheen has recently been fired and is now tweeting for cash. His first sponsored tweet happened yesterday. It was for internships.com- oddly enough to find his own intern. The tweet read- “I’m looking to hire a #winning INTERN with #TigerBlood. Apply here – http://bit.ly/hykQQF #TigerBloodIntern #internship #ad”
You can see a picture of the tweet below.



In about an hour, the bit.ly link received 127,000 clicks. Once at the internship.com site, an application to be Charlie’s intern appears. It says- “Do you have #TigerBlood? Are you all about #Winning? Can you #PlanBetter than anyone else? If so, we want you on #TeamSheen as our social media #TigerBloodIntern!


This unique internship opportunity will allow a hard-working, self-motivated, creative, resourceful and social media savvy individual to work closely with Charlie Sheen in leveraging his social network. The internship will focus on executing a social media strategy that will build on the success Charlie Sheen has attained in setting the Guinness World Record for the fastest time to reach one million followers on Twitter. The #TigerBloodIntern is expected to be proactive, monitor the day-to-day activities on the major social media platforms, prepare for exciting online projects and increase Charlie’s base of followers.


You will learn how to promote and develop the social media network of Hollywood’s most trending celebrity.”
Users then have 75 characters to win Charlie’s attention. An intern will be select on March 14th. I’ll keep you up-to-date on this developing story.

No One Paid Me to Write This

While researching my discussion topic this week for viral, buzz, and word of mouth marketing I came upon Ad.ly. They are a social media, celebrity endorsement company. Basically they bridge the gap between celebrities and marketers. They are active on Twitter and Facebook. The concept is very simple. A company tells Ad.ly what celebrity or celebrities they want to mention their product. The proposal is then sent to the selected celebs. They have a set amount of time to accept or deny this offer. If they accept, they craft a tweet or Facebook status update. The company then must approve of the message. If the company approves the message it is sent to the celebrities’ followers by Ad.ly. They must send out four messages over the course of a week, and get paid based on the amount of followers they have. Typically celebrities get $200 – $10,000 per campaign. Ad.ly has run over 22,000 campaigns for many top companies such as Best Buy and Sony.


Ad.ly’s website lists all of their available celebrities, listed in order of amount of followers. The top ten celebrities’ social media pages are-

  • Enrique Iglesias 12,777,393 (Facebook)
  • Chris Brown 8,367,121 (Facebook)
  • 50 Cent 8,254,187 (Facebook)
  • Snoop Dog 6,730,986 (Facebook)
  • Kim Kardashian 6,440,701 (Twitter)
  • Kim Kardashian 4,387,949 (Facebook)
  • 50 Cent 4,076,635 (Twitter)
  • Mariah Carey 3,887,417 (Twitter)
  • Mariah Carey 3,789,191 (Facebook)
  • Paris Hilton 3,466,116 (Twitter)


  • They have also recently released their most influential celebrities of the fourth quarter of 2010. The top four are Lauren Conran, Kim Kardashian, Khloe Kardashian, and Snoop Dog.


    If all of these celebrities are sending out sponsored tweets, then why don’t we see more of them? In 2010, Ad.ly sent out 21,000 endorsements via celebrities. There are 21,000 tweets sent in the U.S. every four seconds!! Even though the amount of sponsored tweets is very small in comparison, they are a powerful marketing tool.


    So, here is the big question. How do you know if the tweet you are reading is sponsored or not? Below is an example of Ad.ly sponsored tweet from Jason Mewes about True Blood.




    You can see from the picture that the tweet ends in (Ad by http://Ad.ly) and says that it was sent from the Ad.ly network.


    This isn’t to say that the celebrities tweeting about these products don’t actually like the product. Using the above example, Mewes is a confessed big True Blood fan. So why not get paid to tell people that you are a fan.


    I want to know what you think-




Life in plastic, it’s fantastic


I know that I’m a little late to the party, but Ken and Barbie are back together after seven long years apart. The perfect couple first got together in 1961, and spent 43 great years together before breaking up on Valentines’ Day, 2004. Since this time, Barbie has been spotted dating Blaine, and Ken has been busy staring in Toy Story 3, and Genuine Ken: The Search for the Great American Boyfriend (which is exclusive to Hulu).


Apparently, being a big movie star gave Ken the confidence he needed to try to win Barbie back. First Ken took to match.com to see if he could find a new match, but he found that he was a perfect match with Barbie. Who would have guessed! In Ken’s first attempt to get Barbie back he designed special Barbie cupcakes at the Magnolia Bakery in NYC and LA. When that didn’t work, he took over the window at Dylan’s Candy Bar. Barbie must have quite a sweet tooth, which is surprising considering she has keep such a nice figure for so long.

Next, Ken turned to Us Weekly, taking out full 2 page ads begging Barbie to come back to him. These ads were coupled with Billboards. Finally, Ken took over the Jumbotron in NYC during Fashion Week. Clearly, he knew Barbie couldn’t pass up Fashion Week. These ads featured copy such as, “Barbie, we may be plastic but our love is real!” “Barbie, I want you back!” “Barbie, You’re the only doll for me!”

Ken used social media to win his love back as well. Ken took to Facebook, Twitter, and Foursquare to get Barbie’s attention. Their website, BarbieandKen.com featured a love-o-meter where users could vote on whether Barbie should take Ken back or not. The Love-o-meter ranged from “Don’t even consider it!” to “Ken is your soulmate!” Now that the happy couple is back together their site features a theme song, “Everyone needs a Ken”. Users can also Facebook and Tweet Ken and Barbie congratulations. The Twitter congratulations says, “#BarbieKen are together again! Send you congrats to @BarbieStyle and join the celebration!”


You can keep up with Barbie and Ken’s romance on Twitter by following @BarbieStyle and @OfficialKen their Facebook is facebook.com/officialken and facebook.com/Barbie.

View the video below to see all of Ken’s tactics!



Kevin Smith- Writer, Director, Social Media Genius

I feel that before you read this post, I should tell you that it covers a subject that I am a huge fanboy (err…fangirl) of- Kevin Smith. Kevin Smith has what I would consider a cult-like following. He began as an indie (of sorts) filmmaker in Red Bank, NJ. His first film was Clerks, which he shot for a mere $27,575 (having to sell his prized comic book collection and max out multiple credit cards to acquire). Clerks was a success and Smith was able to sell the film at Sundance.


While I could go on-and-on about Smith’s body of work, I won’t. I’ll skip it and get to my point. Although, please indulge me long enough to mention that Dogma is not only my favorite movie of his, but my favorite movie- ever. Period, end of discussion.


Now, getting to my point. Smith has directed 9 movies since Clerks. His latest movie is Red State. Red State has a great cast- Michael Parks, Ralph Garman, Melissa Leo, John Goodman, Kevin Pollak, etc…This movie seems to be a far cry from his normal foul-mouthed, joke filled movies starring Jay and Silent Bob. Red State is a horror movie loosely based on the Westboro Baptist Church. He not only threw his normal movie blueprint out the window, but tossed the normal marketing plan as well.


The movie cost $4,000,000 to make. That is a very low figure for a movie, especially when you look at blockbuster movies such as the $500,000,000 Avatar, or even lower budget movies such as No Country for Old Men ($25,000,000). Basically Smith didn’t want a production company to attach millions of dollars to the film in a marketing effort, when he had to fight for the money to make the movie to begin with. He recently took Red State to the Sundance Film Festival, where production companies believed the movie would be up for an auction type sell. Instead, Smith purchased his own movie for $20. Smith intends to distribute his film through his newly created company, SModcast Pictures.


Smith said, “We believe it’s a pyrrhic victory to simply “buy” an opening weekend by pouring millions of dollars into TV spots, billboards and print ads. As storytellers, why not instead use our creative abilities that resulted in a film in the first place to also creatively SELL that film directly to our public?” Instead Smith is going to “self-distribute our film, Red State, in an admittedly unconventional, yet extremely cost effective, word of mouth/viral campaign.” (The above quotes have been taken from The Red Statements).


And that FINALLY brings me to my point! Kevin Smith has long used the internet to self-promote himself and his endeavors, however in the last year he has taken his use of social media marketing to a new level. In 2007, Smith debuted a weekly podcast (SModcast) that he does with his producer and longtime friend, Scott Mosier. In 2010, Smith created a podcast network that features 9 weekly podcasts as well as intermittent podcasts. One of his podcasts is all about the making of Red State! New podcasts are also being added constantly. But more than anything, Kevin Smith is an avid Twitter user! I follow many celebrities and he seems to be one of the few that “get it”. Twitter is a conversational tool, and he understands that. He doesn’t just post things, he engages in conversations with his fans. In 2009, Smith held an uninterrupted 24 hour Twitter based Q&A! I will admit that I read every single one of his answers.


Smith plans to use his understanding of social media and his built-in cult-like fanbase to marketing Red State without a huge marketing budget that a mainstream studio would have funded. He is engaging in a viral/word-of-mouth campaign that is unlike anything seen in the movie industry. Red State will release to theaters October 19th, but in the meantime Smith is holding special viewings during his Q&A tour throughout March. (I have a ticket to the March 14th showing in Springfield, OH). The sale of tickets to the special screening, along with merchandise sales will help fund the print making for the film to be distributed to more theaters. According to the film’s site, the per-print cost is roughly $2500, so for a 1000 print run, they will need approximately $2.5 million. That is a lot of money to acquire from a word-of-mouth campaign, but I have faith that if anyone can do it, it is him. He just gets social media!


Maybe this blog can help him.

To purchase tickets to the early screenings of Red State visit- http://www.coopersdell.com






Red State Trailer-

So easy a little old lady can do it

We are living in such a media revolution that it can be hard to keep up. I am 25 and at times I find it overwhelming. The latest new media that I started working with is Twitter. Twitter was founded in 2006, so I guess that I am running a little behind.

It is my job to know how businesses use social networking sites such as Twitter, but how do regular people use them? I don’t follow many everyday people on Twitter, my follow list pretty much consists of athletes, actors, and politicians. However, one everyday person I follow is Ivy Bean.


Ivy Bean is 104 years old. When she was growing up, the telegraph was the big thing! She is the oldest resident at Hillside Manor Residential Home in Bradford, West Yorks, England. While there is no proof that she is the oldest Twitter user, it is very probable.

Her tweets are about very common, everyday things- the TV shows she is watching, weather, and showing TwitPics. As of today, she has 55,388 followers on Twitter and 5,000 friends on Facebook (the maximum limit). She has sent 873 tweets.

Here is an adorable video of Ivy tweeting. Enjoy!

The History of Emerging Media

This blog is about new and emerging media; however I believe that before you can understand the future, you need to understand the past.  I have created an overview of emerging media throughout history.  My professor loves to say that at one time the pencil was emerging media, so was everything else.  Below is a timeline of “new” media that I think was culturally significant.  If you would like to learn more about any of these, please click the links provided.

100 B.C.- Paper was invented in China

1455- The Printing Press was invented

1814- Photography emerged

1835- Samuel Morse invented Morse Code

1843- Telegraph

1876- Alexander Graham Bell invents the telephone

1898- First publicly viewed film “Arrival of a Train at La Ciotat”

1920- First radio broadcast in U.S.

1927- First “talkie” movie “The Jazz Singer”

1950s- Televisions entered the home

1976- First home computer- Apple

1983- Motorola begins testing cellular phones

1991- Internet

1992- 10 million cellular customers in the U.S.

1999- TiVo

2000- 3G license sold for wireless internet service

2000- “Advergaming” coined by Anthony Giallourakis

2001- Wireless laptops

2001- E- Books

2001- Text Messaging on cellular phones (SMS)

2001- Satellite radio- XM Radio

2002- WiFi enabled laptops

2003- Myspace

2003- Cellphones add computer and internet capabilities

2003- Cable company based DVRs

2004- Facebook

2004- Podcasting

2005- YouTube

2006- Blu Ray

2006- Skype

2006- Twitter

2008- iPhone 3G network

All of these inventions were crucial to making us the society than we are now, and none of it would have happened without the invention of paper.  Think about how times have changed since then. Apple has come a long way since 1976 when they introduced the first personal computer.  They are still revolutionizing the world 34 years later.  They now produce state of the art computers, lap tops, operating systems, music players, and cell phones. 

The first publicly viewed movie, ““Arrival of a Train at La Ciotat” featured, well a train arriving.  The film reportedly sent people running out of the theater screaming because they believed the train was going to hit them.  Now we have IMAX 3D theaters that produce crisp, amazing, life like images.  Televisions use to be small and in black and white.  Now we have 65 inch HD LCD and plasma screen TVs that produce a mini home theater feel. The first cell phones were the size on a human forearm, now they are smaller than a hand, have a camera, the internet, plays music, and can shoot a death ray… well that last part may be an over exaggeration, FOR NOW. 

Lately our world has been overtaken with social networking.  Myspace, Facebook, and Twitter seem to be the top 3 social networking sites right now.  These sites allow us to befriend people we barely know, or in some cases do not know at all, and learn personal details of their lives.  Of course these sites have a deeper purpose, but on the surface they are just another tool in a stalker’s arsenal. 

So my question to you- Which invention has effected you the most?  Which is the most important?

Please watch this video about the history of media. The video touches on many of the points in my timeline.  It also shows “Arrival of a Train at La Ciotat” in its entirety (don’t go running out of the room, the train stops before it hits you).

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