I’m sure that you have heard all about outsourcing, but now they are crowdsouring too? What the heck is crowdsourcing? Well, for one, it is a word so new that Microsoft Word does not recognize it as a word. It is also a company’s attempt to get you to do their work for them. But that isn’t necessarily a bad thing- in fact it has had some great results.
Technically speaking, crowdsouring represents the act of a company or institute taking a function once preformed by employees and outsourcing it to an undefined (usually large) network of people in form of an open call. But that is the boring definition. A better definition is getting the consumers to do the marketing at little or no cost.
Several companies use this. My favorite user of crowdsourcing is Doritos. Every year since 2007, Doritos has held their Crash the Superbowl contest. They select four or five finalists and air their commercials during the Superbowl. My personal favorite Doritos commercial from this year’s Superbowl is House Rules, and can be viewed below.
Crowdsourcing keeps costs low, but also keeps ideas fresh. If a small team of people can not come up with an inventive idea, why not open it up to a huge crowd of people?