There is a Lexicon of Wisdom

Posts tagged ‘social media’

No One Paid Me to Write This

While researching my discussion topic this week for viral, buzz, and word of mouth marketing I came upon Ad.ly. They are a social media, celebrity endorsement company. Basically they bridge the gap between celebrities and marketers. They are active on Twitter and Facebook. The concept is very simple. A company tells Ad.ly what celebrity or celebrities they want to mention their product. The proposal is then sent to the selected celebs. They have a set amount of time to accept or deny this offer. If they accept, they craft a tweet or Facebook status update. The company then must approve of the message. If the company approves the message it is sent to the celebrities’ followers by Ad.ly. They must send out four messages over the course of a week, and get paid based on the amount of followers they have. Typically celebrities get $200 – $10,000 per campaign. Ad.ly has run over 22,000 campaigns for many top companies such as Best Buy and Sony.


Ad.ly’s website lists all of their available celebrities, listed in order of amount of followers. The top ten celebrities’ social media pages are-

  • Enrique Iglesias 12,777,393 (Facebook)
  • Chris Brown 8,367,121 (Facebook)
  • 50 Cent 8,254,187 (Facebook)
  • Snoop Dog 6,730,986 (Facebook)
  • Kim Kardashian 6,440,701 (Twitter)
  • Kim Kardashian 4,387,949 (Facebook)
  • 50 Cent 4,076,635 (Twitter)
  • Mariah Carey 3,887,417 (Twitter)
  • Mariah Carey 3,789,191 (Facebook)
  • Paris Hilton 3,466,116 (Twitter)


  • They have also recently released their most influential celebrities of the fourth quarter of 2010. The top four are Lauren Conran, Kim Kardashian, Khloe Kardashian, and Snoop Dog.


    If all of these celebrities are sending out sponsored tweets, then why don’t we see more of them? In 2010, Ad.ly sent out 21,000 endorsements via celebrities. There are 21,000 tweets sent in the U.S. every four seconds!! Even though the amount of sponsored tweets is very small in comparison, they are a powerful marketing tool.


    So, here is the big question. How do you know if the tweet you are reading is sponsored or not? Below is an example of Ad.ly sponsored tweet from Jason Mewes about True Blood.




    You can see from the picture that the tweet ends in (Ad by http://Ad.ly) and says that it was sent from the Ad.ly network.


    This isn’t to say that the celebrities tweeting about these products don’t actually like the product. Using the above example, Mewes is a confessed big True Blood fan. So why not get paid to tell people that you are a fan.


    I want to know what you think-




Life in plastic, it’s fantastic


I know that I’m a little late to the party, but Ken and Barbie are back together after seven long years apart. The perfect couple first got together in 1961, and spent 43 great years together before breaking up on Valentines’ Day, 2004. Since this time, Barbie has been spotted dating Blaine, and Ken has been busy staring in Toy Story 3, and Genuine Ken: The Search for the Great American Boyfriend (which is exclusive to Hulu).


Apparently, being a big movie star gave Ken the confidence he needed to try to win Barbie back. First Ken took to match.com to see if he could find a new match, but he found that he was a perfect match with Barbie. Who would have guessed! In Ken’s first attempt to get Barbie back he designed special Barbie cupcakes at the Magnolia Bakery in NYC and LA. When that didn’t work, he took over the window at Dylan’s Candy Bar. Barbie must have quite a sweet tooth, which is surprising considering she has keep such a nice figure for so long.

Next, Ken turned to Us Weekly, taking out full 2 page ads begging Barbie to come back to him. These ads were coupled with Billboards. Finally, Ken took over the Jumbotron in NYC during Fashion Week. Clearly, he knew Barbie couldn’t pass up Fashion Week. These ads featured copy such as, “Barbie, we may be plastic but our love is real!” “Barbie, I want you back!” “Barbie, You’re the only doll for me!”

Ken used social media to win his love back as well. Ken took to Facebook, Twitter, and Foursquare to get Barbie’s attention. Their website, BarbieandKen.com featured a love-o-meter where users could vote on whether Barbie should take Ken back or not. The Love-o-meter ranged from “Don’t even consider it!” to “Ken is your soulmate!” Now that the happy couple is back together their site features a theme song, “Everyone needs a Ken”. Users can also Facebook and Tweet Ken and Barbie congratulations. The Twitter congratulations says, “#BarbieKen are together again! Send you congrats to @BarbieStyle and join the celebration!”


You can keep up with Barbie and Ken’s romance on Twitter by following @BarbieStyle and @OfficialKen their Facebook is facebook.com/officialken and facebook.com/Barbie.

View the video below to see all of Ken’s tactics!



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