By now you have seen at least one QR Code in a magazine, on a billboard, or on a product you purchased. They are everywhere now. QR stands for quick response. Technically, “A Quick Response code is a two-dimensional code that can be scanned by smartphone cameras to automatically pull up text, photos, videos, music, and URLs.” Not so technically, they are pretty cool, or at least let users do pretty cool things! Below are several examples of QR Codes.
This Calvin Klein billboard features a huge red QR Code and says ‘Get it Uncensored’. Scanning the billboard leads to an uncensored 40-second video for CK’s Fall 2010 Jeans X commercial featuring Lara Stone.
New York Department of Sanitation-
I think this is kind of cool (although I’m not sure anyone will get close enough to a garbage truck for it to work). In New York, the Department of Sanitation has placed QR Codes on 2,200 of their garbage trucks. These QR codes lead to a video about how to recycle by Howcast.
I’m not sure I should talk about this since my fiancé works for a competing pharmacy and doesn’t really care for Walgreens, but hey, it’s a good idea! By downloading the Walgreens Mobile app, you can quickly refill your prescriptions by scanning the QR code on your bottle. I love this. I hate typing in numbers to an automated system to refill my prescriptions. I would much rather just take a picture of my bottle and hit refill. I look for this to become more widespread among pharmacies.
Little Big Planet-
Little Big Planet has a site where users can search for users and levels. One of the features of this site is the QR Codes. Searching for levels on the PS3 can get time consuming. Users can quickly go to this site, search for the level or user, bring up the QR Code and take a picture of it with the PlayStation Eye. This will automatically bring up the level. The picture featured here is for one of my levels, Neon Nights!
There are tons of QR Code readers on the iPhone App store and in the Android Market, many are free. Pick one up and go scan some codes. They lead to some pretty cool stuff. Some of them are even designer codes, like this Louis Vuitton code.
Although sometimes these fancier codes are hard for readers to read.
Posts tagged ‘new media’