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Posts tagged ‘MetaCrawler’

Google vs. MetaCrawler- Battle of the Ads

Now that you know how Google makes their money, how do you feel about it? Google does a great job of identifying their ads. They are clearly highlighted in yellow, and say Sponsored Link.

Other search engines are not as transparent. They seldom used MetaCrawler recently received a failing grade in a poll about their transparency when it came to advertisements. Below is a picture of the MetaCrawler search page for Canon. This is the same search term used in my last blog about Google’s billons. As with the last post, the advertisements are circled in red.


As you can see, they laced in with the actual search results. The advertisements say Sponsored by: below the link. However, they are not as well labeled as Google’s ads. If a user was not pay attention, they could click on an ad without ever knowing. Not that there is necessarily anything wrong with that.

Ads are a necessary part of life, and can sometimes be helpful. After all, if you search for Canon camera as I did, you possibly want to buy a Canon. Therefore an ad for Best Buy, or a similar site, would be very helpful.

I have a two part question to you guys- Do you notice advertisements on search engines? Do you think there is a problem with the way MetaCrawler lays out their ads?


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