There is a Lexicon of Wisdom

Posts tagged ‘Facebook’

When PR Goes Bad

If you haven’t heard by now, the news that Facebook launched a secret attack against Google broke late last week. Facebook hired PR agency Burson-Marsteller to run an anti-Google campaign. Two newly hired employees ran the secret operation with involved pitching anti-Google stories to newspapers and urging them to investigate Google’s rumored Social Circle for invading users’ privacy. A claim which I find rather ironic considering Facebook’s spotty past and history of playing fast and loose with users’ privacy. The PR agents offered to help a blogger write a piece slamming Google, with the promise that they would get it published in The Washington Post and The Huffington Post. Instead, the blogger turned the tables and published the email pitching the offer. USA Today picked up the story and the rest is history.

At first, no one knew who was behind the Google attack. It was believed that maybe Apple or Microsoft was the culprit. Burson-Marsteller refused to give the name of their client. Finally, Facebook collapsed under the pressure and admitted to hiring the firm. Facebook says that their launched the campaign because they believe Google is upsetting social networking privacy and resents that they may use Facebook data in its own social networking service.

Google’s rumored Social Circle would let people with a Gmail account see information about their friends and friends of friends. It would also incorporate information from other social networking sites. Facebook claims that Social Circle was “designed to scrape private data and build deeply personal dossiers on millions of users- in a direct and flagrant violation of Google’s agreement with the FTC.”

Burson-Marsteller says that they will not fire the two new hires but will give them extra training and redistribute their code of ethics to all of their employees. The PRSA’s code of ethics lists numerous points but I believe one of the most important is to “work to strengthen the public’s trust in the profession”. Burson-Marsteller did not exactly follow that guideline. The public is already so distrustful of advertising and public relations; they don’t need added reasons to hate us!

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No One Paid Me to Write This

While researching my discussion topic this week for viral, buzz, and word of mouth marketing I came upon Ad.ly. They are a social media, celebrity endorsement company. Basically they bridge the gap between celebrities and marketers. They are active on Twitter and Facebook. The concept is very simple. A company tells Ad.ly what celebrity or celebrities they want to mention their product. The proposal is then sent to the selected celebs. They have a set amount of time to accept or deny this offer. If they accept, they craft a tweet or Facebook status update. The company then must approve of the message. If the company approves the message it is sent to the celebrities’ followers by Ad.ly. They must send out four messages over the course of a week, and get paid based on the amount of followers they have. Typically celebrities get $200 – $10,000 per campaign. Ad.ly has run over 22,000 campaigns for many top companies such as Best Buy and Sony.


Ad.ly’s website lists all of their available celebrities, listed in order of amount of followers. The top ten celebrities’ social media pages are-

  • Enrique Iglesias 12,777,393 (Facebook)
  • Chris Brown 8,367,121 (Facebook)
  • 50 Cent 8,254,187 (Facebook)
  • Snoop Dog 6,730,986 (Facebook)
  • Kim Kardashian 6,440,701 (Twitter)
  • Kim Kardashian 4,387,949 (Facebook)
  • 50 Cent 4,076,635 (Twitter)
  • Mariah Carey 3,887,417 (Twitter)
  • Mariah Carey 3,789,191 (Facebook)
  • Paris Hilton 3,466,116 (Twitter)


  • They have also recently released their most influential celebrities of the fourth quarter of 2010. The top four are Lauren Conran, Kim Kardashian, Khloe Kardashian, and Snoop Dog.


    If all of these celebrities are sending out sponsored tweets, then why don’t we see more of them? In 2010, Ad.ly sent out 21,000 endorsements via celebrities. There are 21,000 tweets sent in the U.S. every four seconds!! Even though the amount of sponsored tweets is very small in comparison, they are a powerful marketing tool.


    So, here is the big question. How do you know if the tweet you are reading is sponsored or not? Below is an example of Ad.ly sponsored tweet from Jason Mewes about True Blood.




    You can see from the picture that the tweet ends in (Ad by http://Ad.ly) and says that it was sent from the Ad.ly network.


    This isn’t to say that the celebrities tweeting about these products don’t actually like the product. Using the above example, Mewes is a confessed big True Blood fan. So why not get paid to tell people that you are a fan.


    I want to know what you think-




Life in plastic, it’s fantastic


I know that I’m a little late to the party, but Ken and Barbie are back together after seven long years apart. The perfect couple first got together in 1961, and spent 43 great years together before breaking up on Valentines’ Day, 2004. Since this time, Barbie has been spotted dating Blaine, and Ken has been busy staring in Toy Story 3, and Genuine Ken: The Search for the Great American Boyfriend (which is exclusive to Hulu).


Apparently, being a big movie star gave Ken the confidence he needed to try to win Barbie back. First Ken took to match.com to see if he could find a new match, but he found that he was a perfect match with Barbie. Who would have guessed! In Ken’s first attempt to get Barbie back he designed special Barbie cupcakes at the Magnolia Bakery in NYC and LA. When that didn’t work, he took over the window at Dylan’s Candy Bar. Barbie must have quite a sweet tooth, which is surprising considering she has keep such a nice figure for so long.

Next, Ken turned to Us Weekly, taking out full 2 page ads begging Barbie to come back to him. These ads were coupled with Billboards. Finally, Ken took over the Jumbotron in NYC during Fashion Week. Clearly, he knew Barbie couldn’t pass up Fashion Week. These ads featured copy such as, “Barbie, we may be plastic but our love is real!” “Barbie, I want you back!” “Barbie, You’re the only doll for me!”

Ken used social media to win his love back as well. Ken took to Facebook, Twitter, and Foursquare to get Barbie’s attention. Their website, BarbieandKen.com featured a love-o-meter where users could vote on whether Barbie should take Ken back or not. The Love-o-meter ranged from “Don’t even consider it!” to “Ken is your soulmate!” Now that the happy couple is back together their site features a theme song, “Everyone needs a Ken”. Users can also Facebook and Tweet Ken and Barbie congratulations. The Twitter congratulations says, “#BarbieKen are together again! Send you congrats to @BarbieStyle and join the celebration!”


You can keep up with Barbie and Ken’s romance on Twitter by following @BarbieStyle and @OfficialKen their Facebook is facebook.com/officialken and facebook.com/Barbie.

View the video below to see all of Ken’s tactics!



The History of Emerging Media

This blog is about new and emerging media; however I believe that before you can understand the future, you need to understand the past.  I have created an overview of emerging media throughout history.  My professor loves to say that at one time the pencil was emerging media, so was everything else.  Below is a timeline of “new” media that I think was culturally significant.  If you would like to learn more about any of these, please click the links provided.

100 B.C.- Paper was invented in China

1455- The Printing Press was invented

1814- Photography emerged

1835- Samuel Morse invented Morse Code

1843- Telegraph

1876- Alexander Graham Bell invents the telephone

1898- First publicly viewed film “Arrival of a Train at La Ciotat”

1920- First radio broadcast in U.S.

1927- First “talkie” movie “The Jazz Singer”

1950s- Televisions entered the home

1976- First home computer- Apple

1983- Motorola begins testing cellular phones

1991- Internet

1992- 10 million cellular customers in the U.S.

1999- TiVo

2000- 3G license sold for wireless internet service

2000- “Advergaming” coined by Anthony Giallourakis

2001- Wireless laptops

2001- E- Books

2001- Text Messaging on cellular phones (SMS)

2001- Satellite radio- XM Radio

2002- WiFi enabled laptops

2003- Myspace

2003- Cellphones add computer and internet capabilities

2003- Cable company based DVRs

2004- Facebook

2004- Podcasting

2005- YouTube

2006- Blu Ray

2006- Skype

2006- Twitter

2008- iPhone 3G network

All of these inventions were crucial to making us the society than we are now, and none of it would have happened without the invention of paper.  Think about how times have changed since then. Apple has come a long way since 1976 when they introduced the first personal computer.  They are still revolutionizing the world 34 years later.  They now produce state of the art computers, lap tops, operating systems, music players, and cell phones. 

The first publicly viewed movie, ““Arrival of a Train at La Ciotat” featured, well a train arriving.  The film reportedly sent people running out of the theater screaming because they believed the train was going to hit them.  Now we have IMAX 3D theaters that produce crisp, amazing, life like images.  Televisions use to be small and in black and white.  Now we have 65 inch HD LCD and plasma screen TVs that produce a mini home theater feel. The first cell phones were the size on a human forearm, now they are smaller than a hand, have a camera, the internet, plays music, and can shoot a death ray… well that last part may be an over exaggeration, FOR NOW. 

Lately our world has been overtaken with social networking.  Myspace, Facebook, and Twitter seem to be the top 3 social networking sites right now.  These sites allow us to befriend people we barely know, or in some cases do not know at all, and learn personal details of their lives.  Of course these sites have a deeper purpose, but on the surface they are just another tool in a stalker’s arsenal. 

So my question to you- Which invention has effected you the most?  Which is the most important?

Please watch this video about the history of media. The video touches on many of the points in my timeline.  It also shows “Arrival of a Train at La Ciotat” in its entirety (don’t go running out of the room, the train stops before it hits you).

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