There is a Lexicon of Wisdom

I’m sure that you have heard all about outsourcing, but now they are crowdsouring too? What the heck is crowdsourcing? Well, for one, it is a word so new that Microsoft Word does not recognize it as a word. It is also a company’s attempt to get you to do their work for them. But that isn’t necessarily a bad thing- in fact it has had some great results.

Technically speaking, crowdsouring represents the act of a company or institute taking a function once preformed by employees and outsourcing it to an undefined (usually large) network of people in form of an open call. But that is the boring definition. A better definition is getting the consumers to do the marketing at little or no cost.

Several companies use this. My favorite user of crowdsourcing is Doritos. Every year since 2007, Doritos has held their Crash the Superbowl contest. They select four or five finalists and air their commercials during the Superbowl. My personal favorite Doritos commercial from this year’s Superbowl is House Rules, and can be viewed below.

Crowdsourcing keeps costs low, but also keeps ideas fresh. If a small team of people can not come up with an inventive idea, why not open it up to a huge crowd of people?

Comments on: "What the heck is crowdsourcing?" (7)

  1. […] 27, 2010 Filed under: Uncategorized — insarahsmind @ 8:43 pm Viral marketing is a lot like crowdsourcing, although the company’s marketers are actually in charge of the content. It you missed my post on […]

  2. I had not heard of crowdsourcing until I read your article. This method not only allows for fresh approaches for advertising a product but also helps to keep company costs down in hiring ad agencies to develop an advertising campaign. This is a smart move on the part of the company.

  3. Crowdsourcing is a good idea. It keeps consumers engaged and brings new ideas to the table. Doesn’t hurt to use fresh approach. I love that commercial. It is hilarious.

  4. I had not heard of crowdsourcing either….but agree that it is a great way to go.

  5. There has been an increase in companies using crowdsourcing since the Dorito’s Super Bowl ad won the $1 million dollar prize in 2009.

  6. jhblevins said:

    I would do it for Mill

  7. Emerging Media Thoughts said:


    I’ve never heard of crowdsourcing, thanks for bringing it to light. Hmm, from a economical position I have to wonder how great crowdsourcing is if it causes some people to lose their valuable work and possibly their jobs in a tough economy.


    Please comment:

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