There is a Lexicon of Wisdom

Coca Cola- Happiness Factory

Many companies release short films to aid in their marketing efforts. A short film should have all of the elements of a normal film. A hero, who wants something, and takes action, but meets conflict, which leads to a climax, and finally a resolution.

I believe that one company excels at making short films- Coca Cola. They have been making short films for a good while now; they also sponsor a short film contest for young film makers.

The short film I have chosen for this blog is called Happiness Factory. The film was released in 2009 to go along with their current slogan- Open Happiness. The film was shown in movie theaters before the feature presentation, online, and in a shortened version as a regular television commercial.

I don’t want to give too much of the film away in written form, because it truly is a great short film, and I want everyone to watch it. I will however tell you a little bit about it. The film takes place inside a Coca Cola vending machine, where fantastical creatures are in charge of getting the Coke (or happiness) to the consumer.

Coke also released a website- Coca Cola Happiness Factory. This is an advergaming site. You play as the hero from the short film. The site’s load time in insanely long, but if you can set through it, I recommend checking it out.

Coca Cola has put together a great IMC campaign, combining traditional and new media. Everything is tied together nicely, from the slogan to the film, the commercials to the online content.

As a fun extra, since Coca Cola changes their slogan more often that I change my mind, I thought I would run down their slogans throughout the years for you guys! Some have some mildly funny comments from me… or at least what I think are mildly funny comments.

• 1886 – Drink Coca-Cola. (Boy, they weren’t very creative in 1886, were they?)
• 1887 – Delicious! Refreshing! Invigorating! Exhilarating!
• 1891 – The Ideal Brain Tonic/The Delightful Summer-Winter beverage.
• 1904 – Delicious and refreshing. (The year after the cocaine was removed)
• 1905 – Coca-Cola revives and sustains.
• 1906 – The great national temperance beverage.
• 1908 – Good til the last drop (Did Maxwell House rip this off?)
• 1917 – Three million a day.
• 1922 – Thirst knows no season.
• 1923 – Enjoy life.
• 1924 – Refresh yourself.
• 1925 – Six million a day.
• 1926 – It had to be good to get where it is.
• 1927 – Pure as Sunlight
• 1927 – Around the corner from anywhere.
• 1928 – Coca-Cola … pure drink of natural flavors.
• 1929 – The pause that refreshes.
• 1932 – Ice-cold sunshine.
• 1937 – America’s favorite moment.
• 1938 – The best friend thirst ever had.
• 1938 – Thirst asks nothing more.
• 1939 – Coca-Cola goes along.
• 1939 – Coca-Cola has the taste thirst goes for.
• 1939 – Whoever you are, whatever you do, wherever you may be, when you think of refreshment, think of ice cold Coca-Cola. (Whoa, that’s a long one!)
• 1941 – Coca-Cola is Coke!
• 1942 – The only thing like Coca-Cola is Coca-Cola itself.
• 1944 – How about a Coke?
• 1945 – Coke means Coca-Cola.
• 1945 – Passport to refreshment.
• 1947 – Coke knows no season.
• 1948 – Where there’s Coke there’s hospitality.
• 1949 – Coca-Cola … along the highway to anywhere.
• 1952 – What you want is a Coke.
• 1954 – For people on the go.
• 1956 – Coca-Cola … makes good things taste better.
• 1957 – The sign of good taste.
• 1958 – The Cold, Crisp Taste of Coke
• 1959 – Be really refreshed.
• 1963 – Things go better with Coke.
• 1966 – Coke … after Coke … after Coke.
• 1969 – It’s the real thing.
• 1971 – I’d like to buy the world a Coke. (Teaching the world to sing is cheaper.)
• 1974 – Look for the real things.
• 1976 – Coke adds life.
• 1979 – Have a Coke and a smile.
• 1982 – Coke is it!
• 1985 – America’s Real Choice
• 1986 – Red White & You (for Coca-Cola Classic)
• 1986 – Catch the Wave (for New Coke)
• 1989 – Can’t Beat the Feeling.
• 1993 – Always Coca-Cola.
• 2000 – Enjoy.
• 2001 – Life tastes good.
• 2003 – Real.
• 2005 – Make It Real.
• 2006 – The Coke Side of Life
• 2007 – Live on the Coke Side of Life
• 2009 – Open Happiness

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Comments on: "Coca Cola- Happiness Factory" (4)

  1. I loved the commercial and your list of the slogans that have been used for Coke down through the years.

  2. The short films are very amusing. I also really liked reading down the list of slogans. I hadnt realized that they had so many! I also noticed that a few of them were very similar to one another, which could be seen as either lacking creativity or trying to revive the past. Either way this particular short film was cute and I wouldn’t mind taking the time to watch it while waiting on a movie for example. (I would like to see more Coca Cola Polar Bears, maybe they will do a short film on them.)

  3. The Budweiser Frogs need a short film.

  4. Darlene Munoz said:

    I loved all the past slogans… didnt realize there were that many……the short film was a good idea, very entertaining! Good Job!

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