There is a Lexicon of Wisdom

I would like to apologize for not posting in a while. I have been neck deep in my IMC Capstone. A capstone is kind of like a thesis class. I had to design a $20 million marketing plan for the American Red Cross to attract more blood donors between the ages of 18 and 24. It was a 9 week course, which means it was a very intensive class. I am proud to report that I got an A!! You can see parts of the campaign here in my portfolio! My Portfolio


Now that class is over, I promise I will post here more often. See you soon! 🙂

Advertisements

When PR Goes Bad

If you haven’t heard by now, the news that Facebook launched a secret attack against Google broke late last week. Facebook hired PR agency Burson-Marsteller to run an anti-Google campaign. Two newly hired employees ran the secret operation with involved pitching anti-Google stories to newspapers and urging them to investigate Google’s rumored Social Circle for invading users’ privacy. A claim which I find rather ironic considering Facebook’s spotty past and history of playing fast and loose with users’ privacy. The PR agents offered to help a blogger write a piece slamming Google, with the promise that they would get it published in The Washington Post and The Huffington Post. Instead, the blogger turned the tables and published the email pitching the offer. USA Today picked up the story and the rest is history.

At first, no one knew who was behind the Google attack. It was believed that maybe Apple or Microsoft was the culprit. Burson-Marsteller refused to give the name of their client. Finally, Facebook collapsed under the pressure and admitted to hiring the firm. Facebook says that their launched the campaign because they believe Google is upsetting social networking privacy and resents that they may use Facebook data in its own social networking service.

Google’s rumored Social Circle would let people with a Gmail account see information about their friends and friends of friends. It would also incorporate information from other social networking sites. Facebook claims that Social Circle was “designed to scrape private data and build deeply personal dossiers on millions of users- in a direct and flagrant violation of Google’s agreement with the FTC.”

Burson-Marsteller says that they will not fire the two new hires but will give them extra training and redistribute their code of ethics to all of their employees. The PRSA’s code of ethics lists numerous points but I believe one of the most important is to “work to strengthen the public’s trust in the profession”. Burson-Marsteller did not exactly follow that guideline. The public is already so distrustful of advertising and public relations; they don’t need added reasons to hate us!

Living in a Billboard

Do you need help paying your mortgage? Want to quasi-whore out your home? Adzookie, a free advertising network for mobile devices, is offering to pay your mortgage in return for letting them paint you house with their logo and social media contacts. Here is a mockup of what the house may look like-



The deal is that Adzookie will pay your mortgage for every month your house is paint for a minimum of 3 months. The deal can be extended for up to a year. After the period is over, Adzookie will repaint the house back to its original colors.


The total budget for the campaign is $100,000 which includes painting and repainting. Adzookie is looking to paint about 100 homes and might expand the campaign in the future. Within the first 24 hours, Adzookie received 3,000 applicants. Sadly, almost 90 percent of the applicants had fallen on hard times and are having trouble paying their mortgage.


To apply, go to http://www.adzookie.com/paintmyhouse.php

This Title is For Sale




Morgan Spurlock, director of Super Size Me, is at it again. This time he has stepped into my arena. His new movie, POM Wonderful Presents: The Greatest Movie Ever Sold, takes an inside look at advertising, marketing, and product placement. I would love to sit here and tell you about the movie, but instead I’m going to let Spurlock do it himself. Below are videos for the trailer of the film and Spurlock’s talk at TED. His TED talk is 20 minutes long, but I promise that it flies by and is both entertaining and informative. A little surprising spoiler from his talk- when he asked four advertising executives from Ban deodorant how they would describe their brand, none of them could. I know that I don’t have any real world experience, but I’ve been taught that no marketing can take place without a strategy statement or plan, which should include a brand identity. I found this amazing.







When I think of product placements a handful of movies instantly come to mind. Number one in my mind is Talladega Nights: The Ballad of Rick Bobby. It features 96 different product placements, and the top 3 products (Wonder Bread, Perrier, and Old Spice) appear in the film 90 separate times. The most memorable product placement scene for me is the dinner scene!





Next in my mind is Josie and the Pussycats. This film ends up being about product placement in movies, but that isn’t obvious until the end. Until then, the movie is just awkward. Unlike most movies with product placement, Josie’s products were put their for free!





The Book of Eli, stuck in my mind because the obvious product placements keep taking me out of the movie. In the middle of a post-apocalyptic world, are all of these brands. I had to Google most of the brands in the movie after having not watched it in so long. Some of them are- Motorola, Busch, O Magazine, GMC, and Puma. The only brands that stuck with me were the ones that were integral to the story line such as Apple iPod, Beats by Dr. Dre, Ray-Bans, and Oakley. Martin Lindstrom discusses this in his book, Buyology. If a product is not important to the story line, or used in a meaningful way then it is not remembered. This is also seen in E.T. They are credited with saving Reese’s Pieces! The producers originally wanted M&M’s as the hard candy that was used to catch E.T., but M&M passed on the product placement opportunity. Reese’s Pieces, who was on the way out, jumped at the chance and the brand became bigger than ever!
If you want to see the product placements in your favorite movie check out, Brand Channel. In the meantime here is a list of the 96 products featured in Talladega Nights! How many do you remember seeing?



3M
76 Lubricants
ACDelco
Advanced Auto Parts
Applebee’s
Baby Einstein
Baccarat
Bain de Soleil
Bell
Bennigan’s
Big Red
BOSCH
Budweiser
Bushnell
Cadillac
Caterpillar
Checkers
Chevrolet
CitiFinancial
Coco-Cola
Commit
Coors
Country Crock
Craftsman
Dickies
Dodge
Domino’s Pizza
Dynacorp
EA Sports
ESPN
FedEx
Fif Newton
Food Lion
Ford
FOX
Gillette
Goodyear
GQ
Halliburton
Hardee’s
Havoline
Honda
Huffy Bicycle Company
Hummer
Jenga
Jesel
Jim Bean
Kentucky Fried Chicken
Kodak
Lowe’s
Lucky Charms
M&M’s
Mac Tools
mbna
McDonald’s
Michelob
Miller
Mobil
Mopar
Motorola
Moutain Dew
MTV
NASCAR
NBC
NetZero
Nextel
Old Spice
Pepsi
Perrier
Playgirl
Powerade
PUMA
QVC
Rally’s Hamburgers
RE/MAX
Shake ‘N Bake
Sharpie
Sony VAIO
Sparco
SPEED Channel
Sprint
Subway
Sunoco
Taco Bell
TAG Heuer
Target
Tide
Tylenol
United Auto Workers (UAW)
USG
Vanson Leathers
Visa
Waffle House
Walmart
Winnebago
Wonder Bread

I just wanted to make a super quick post. I don’t really have too much to say, but I wanted to share the video of the new Smart Water commercial that is being called “Jennifer Aniston’s Sex Tape”. The commercial is a parody of other viral videos. I really like the spot. They didn’t try to make a super clever viral video hoping that the general public wouldn’t realize it was a commercial for Smart Water. They were open and honest and created something cute and funny. Not to mention, who doesn’t just love Jennifer Aniston?!?


Without further ado here is, “Jennifer Aniston’s Sex Tape”


A few weeks ago I wrote a post about ad.ly and paid celebrity tweets. As I am sure everyone is aware Charlie Sheen has recently been fired and is now tweeting for cash. His first sponsored tweet happened yesterday. It was for internships.com- oddly enough to find his own intern. The tweet read- “I’m looking to hire a #winning INTERN with #TigerBlood. Apply here – http://bit.ly/hykQQF #TigerBloodIntern #internship #ad”
You can see a picture of the tweet below.



In about an hour, the bit.ly link received 127,000 clicks. Once at the internship.com site, an application to be Charlie’s intern appears. It says- “Do you have #TigerBlood? Are you all about #Winning? Can you #PlanBetter than anyone else? If so, we want you on #TeamSheen as our social media #TigerBloodIntern!


This unique internship opportunity will allow a hard-working, self-motivated, creative, resourceful and social media savvy individual to work closely with Charlie Sheen in leveraging his social network. The internship will focus on executing a social media strategy that will build on the success Charlie Sheen has attained in setting the Guinness World Record for the fastest time to reach one million followers on Twitter. The #TigerBloodIntern is expected to be proactive, monitor the day-to-day activities on the major social media platforms, prepare for exciting online projects and increase Charlie’s base of followers.


You will learn how to promote and develop the social media network of Hollywood’s most trending celebrity.”
Users then have 75 characters to win Charlie’s attention. An intern will be select on March 14th. I’ll keep you up-to-date on this developing story.

Tag Cloud

%d bloggers like this: